Saturday, October 15, 2011

Ex-OFW cuts a sure path to success

By GoNegosyo (philstar.com) Updated October 11, 2011 05:02 PM

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Julito "Boyaks" Malinao's passion has always been in beauty.

 It is very difficult for Julito “Boyaks” Maliano of Bogo City, Cebu to find any spare time these days.

Between running his busy Boyaks Malinao Hair Salon, which is always teeming with people who want their hair cut or nails cleaned, and looking for new places to expand to, the former overseas Filipino worker has his hands full.

It was not always this way, and the 43-year-old graduate of the University of Mindanao still can’t believe how much he has already achieved.

Boyaks is actually a broadcast technician by profession, but his passion has always been in beauty.

He remembers how, when he was still in high school, he would go to a beauty parlor near his school to observe how the salon experts cut people’s hair. Later, when he entered the University of Mindanao, he took up formal hairdressing and hairstyling training courses.

It was those skills that enabled him to go to Riyadh, Saudi Arabia in 1993 to work as resident hairstylist for VIP Salon. He stayed there for five years, earning a monthly pay of just $75, which he sent home. He then went to London in 2000 and stayed there for four years, working at the Chelsea Salon.

As the family breadwinner, Boyaks supported his siblings and financed his father’s expensive cirrhosis treatment and hospitalization. His father eventually passed away and that contributed to his decision to come back home for good in January 2005 and set up his own business.


He figured that he should work hard for himself and his family, not for somebody else. With P50,000 in savings accumulated from years of working abroad, Boyaks opened his salon in Bogo in June 2005 and his flair and style immediately got the public’s support, making his little salon with two workers an instant hit.

Just two months after setting up, he moved to a bigger location. Then he moved to an even bigger one in July 2007 to accommodate his increasing legion of customers, who get world-class treatment at affordable prices. Allowing him to expand are loans from the First Agro-Industrial Rural Bank, Inc., that saw his potential for growth. His first loan amounted to just P15,000, which later expanded to P50,000. He has never missed a payment on the loans he used as additional capital.

Such a feat did not go unnoticed, and Boyaks was given a special citation in 2008 during the Citi Microentrepreneur of the Year awards as a model OFW because he was able to establish a successful enterprise using skills that he carefully honed during his long years as an OFW.

Boyaks Salon today grosses P4,000 to P5,000 a day and a net income of at least P35,000 a month. His employees get the half of the fee for haircuts and 40% for other services, and the compensation scheme allows him to keep good people to help service customers.

The rest of his money goes to supporting his nephews and nieces, his mother and the construction of his dream house.

Boyaks has already been able to buy his own car and says he is very grateful for the fact that because of his salon, he can now afford to buy things he used to just wish for. He also relishes the opportunity to give livelihood to others.

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